The primary source has shifted to the antique and resale market.
Figurines in tea box series#
Remaining figurines from several series are available directly from Red Rose Tea, but they are no longer packaged in boxes of teabags in stores. The Red Rose Tea promotion ended in 2018. According to the company's website, "more than 300 million Wade figurines have been given away in packages of tea in America." This continued until 1985, when the Canadian series was almost identical to the US series of the same year. Different series of figurines were produced for each country, such as the Canadian nursery rhyme characters which were never available in the US.
In 1983 the promotion began nationwide in the United States. During the 1970s, United States test markets for the figurines were opened in Pittsburgh, Pennsylvania and the Pacific Northwest states. The earliest giveaways took place only in Quebec, Canada, as part of a short-term promotion, but the promotion was soon extended to the entire country. In 1967, Red Rose Tea began to give away miniature glazed porcelain figures made by the Wade Pottery company of England. Red Rose collectible tea cards were issued in annual series of 48 cards each, from 1959 through 1975. A small illustrated booklet about tea leaf reading accompanied them. They were manufactured in England by Taylor, Smith, and Taylor of fine bone china. There were three white tea cups with gold designs in the series of fortune telling cups, numbered 1, 2, and 3 on the bottom of each cup and saucer. Typeįrom the 1950s through the 1970s packages of Red Rose Tea included premiums, including at various times fortune telling tea cups with saucers, for use in tasseography collectible tea cards and small ceramic figurines by Wade Ceramics, commonly called Wade whimsies. In addition to their Original Blend, they sell the following products. Red Rose brand tea has been available in the United States since the 1920s, but their Original Blend is a different blend of black pekoe and cut black teas, compared to the orange pekoe sold in Canada.
Figurines in tea box license#
since 2018 "Red Rose" tea (USA) has been produced in license by Harris Tea Company. "Red Rose" US brands are owned by Redco Foods, Inc. The brand was formerly owned by Brooke Bond Foods of the UK, and is currently owned by Ekaterra in Canada. Instead, they opted for more general slogans such as: "Red Rose Tea is Good Tea." and "A cup'll do you good." Red Rose's older advertisements introduced the catchphrase, "Only in Canada, you say? Pity." (The catchphrase was sometimes transformed in Canadian popular culture to, "Only in Canada, eh? Pity.") However, as their brand expanded, these slogans became less relevant to their market audience. Realizing the inconsistency in loose leaf servings, Estabrooks began packaging his tea leaves into single-serving bags to ensure quality and consistency in every teacup. Estabrooks began his career in trade imports and exports, and soon moved specifically to the tea trade. In fact, Red Rose still makes these figurines today, which can be either purchased online or with a digital purchase of a specific product.Red Rose Tea is a beverage company established by Theodore Harding Estabrooks in 1894 in Saint John, New Brunswick, Canada.
While the popular tea company Tetley did follow Red Rose's initiative in the 1990s, they weren't as successful.
Antique Dollhouses: The Beauty of Miniature Design.The Historic Charm of Antique Silver Tea Sets.Inside of various boxes of tea there was a small figurine, beginning as animals and transitioning into other genres over the years. Red Rose Tea was the first tea company to really launch a massive campaign, including bonus items with every purchase. Commercial advertising was on the rise, and with consumerism being shoved down people's throats, it was only a matter of time before manufacturers had to devise new ways to attract customers to their specific goods. Vintage tea figurines were a byproduct of the massive advertising boom in the 1950s and 1960s. Tea Time Gets Whimsical With Tea Figurines
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